Wired UK makes use of a variety of different platforms to
present their company on to their readers in different styles according to social
media format and how they are used.
Depending on the social media site, Wired UK makes use of
adapting a certain article or concept to best suit the audience who consumes
the information.
Wired UK has active accounts on Facebook, Twitter, Youtube,
Tumblr, Audible, Linkedin, and Apps for both apple and android and more.
WiredUK homepage
Facebook and Tumblr rely mainly on a significant image
related to the story to present their article, for the reader to then click on
the link and read further. On Twitter they make use of a single sentence
caption and then include a link to their main news article on the website. They
also make use of video and audio clips by inserting them into the main feed on
the website, such as interviews or explanatory videos from sources such as YouTube.
The way in which the company presents their information on
different social media networks shows that they understand what works well for
each social platform and what the audience what.
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